American EMS Branding Session

A branding session is a great way to showcase your business and have great photos for your website. For healthcare businesses, like American EMS who is featured here, your branding message should communicate trust, competence, and professionalism.
American EMS collaborated with me, Yata Photography, to get some awesome photos for their website. I captured their friendly EMTs outdoors posing in front of the ambulances. I asked them to post in a way that was calm, confident, and conveyed a sense of warmth.

The session took place at their business location and I took advantage of the natural light to capture beautiful images of American EMS EMTs. The focus was on the EMTs, their gear, and the ambulances. We staged a few photos to show the movement and the responsiveness of the EMTs which was a lot of fun! The owner's child posed for one and a volunteer from one of theEMTs posed for the other.

This session demonstrated how branding photography can help businesses show what makes them different from their competitors. American EMS understands that potential clients have many options when it comes to emergency response services and they want to stand out by showing their professionalism, expertise, and approachability. Photos can showcase the personalities of EMTs that words just can't.

Having photos of your business is a great way to show your business on Google maps to allow clients to see what your business is about and the kind of caring, professional people that work there. They can be used in other areas as well. Not only can they be featured on the company website, but also on social media accounts, and printed marketing materials. Having professional photographs can create consistency and allow your company to be a recognizable brand that customers will remember.

Branding photography is a great way to connect with customers to show you, your personell, your equipment, vehicles, etc to help current and potential clients to understand how your business stands out from others. It's essential for businesses nowadays to stand out and be recognized.

The branding photography session for American EMS was a huge success and the owners absolutely adored the photos. They were oohed and aahed over quite a bit and the owners had such a great experience that they decided to book a family photoshoot as well! That's what I call a happy customer.